I interned for Spartan Surfaces during the summer of 2025 and continued working throughout the duration of my senior year. I gained experience in marketing and brand design working alongside seasoned design industry professionals to meet high standards and achieve creative and corporate goals.
Beyond Luxury Floors - Carpet Samples Binder & Specification Sheets
Identity and cover design for Beyond Luxury Floors, an independent carpet brand managed by Spartan Surfaces. The cover design highlights the textural qualities of carpet in neutral tones that match the swatches inside. By shifting the color palette, this design is optimized for expansion to future editions while still remaining cohesive. I also developed the title font and created branded specification sheets that convey necessary product details in a visually pleasing and unified manner. The initial rollout contained six binders, each featuring custom type design and specification sheets.
Scratch-off Card
Dynamic designs for the front and back of scratch-off cards to be shipped with sample packages. This marketing initiative increases engagement and reflects the playful personality of the company. (QR code obscured for portfolio).
Branded Stickers
Designed to reflect a strong brand identity with an emphasis on the experience of receiving samples.
Product Catalog - Digital & Print
Product catalog in both interactive digital and printed formats featuring the inventory of products for clients to browse. I designed the layouts of multiple spreads, translated the file into a digital flipbook software, and managed the frequent updates of 300+ pages, making adjustments between the print and digital versions to provide accurate information through a user-friendly experience.
Tote Bags
I expanded the company's branding into six unique tote bag designs, four general and two specific to the New York sector.
Credit Card
Redesign of the company credit card. I created multiple options utilizing the branding in unique ways. The final, chosen design is shown separately below. Intended to be sleek, elegant, and professional.
Office Gallery Wall
Gallery wall to be displayed in the office entrance. I combined custom graphics and on-site photography to create a balanced yet dynamic composition highlighting important aspects of company culture, values, and history.
Blog Thumbnails
Redesign of several blog thumbnails with the objective of driving engagement and forming consistent, recognizable branding among recurring blog series (Tech Facts, Flooring University).
